I think I\u2019ve developed a mild psychological allergy to advertising. \u00a0Since I cancelled my cable subscription a few years ago, I\u2019ve gotten out of the habit of sitting through ads. \u00a0This probably explains why I have trouble with Hulu Plus (you pay, but the shows still have commercials). \u00a0Most of my programming comes through purchases from Amazon Instant Video or watching Netflix, which are both commercial free. \u00a0YouTube exists in some middle ground between these two models. \u00a0They show a commercial at the beginning, but then get out of the way.<\/p>\n
Every week we read new announcements about networks starting to offer their content via direct subscription (cutting out the cable service middleman). \u00a0HBO, Showtime, ESPN, CBS, and others have already launched or will be launching soon. \u00a0I got excited about this until I read that I would be paying for programming that sill contained commercials.<\/p>\n
Creating good content takes time, energy, creativity, and money. \u00a0I don\u2019t expect to receive these goods for free. \u00a0Let me state clearly: I am willing to pay for content. \u00a0However, I am not willing to pay for content that has already been paid for by advertising. Pick your model, folks.<\/p>\n
Despite my tone, I am optimistic about the future. \u00a0We are still living in the early days of this shift. \u00a0Hell, it still seems novel to us that Amazon and Netflix make their own (award-winning) shows. \u00a0As content creators experiment with different models, I\u2019m sure many of them will arrive at some mechanism for cultivating a direct relationship between the producers and consumers. \u00a0Sell me content piece by piece. \u00a0Better yet, allow me to subscribe to a season or a channel. \u00a0You will know more about your viewers and keep more of the profits.<\/p>\n<\/body>","protected":false},"excerpt":{"rendered":"
I think I\u2019ve developed a mild psychological allergy to advertising. \u00a0Since I cancelled my cable subscription a few years ago, I\u2019ve gotten out of the habit of sitting through ads. \u00a0This probably explains why I have trouble with Hulu Plus (you pay, but the shows still have commercials). \u00a0Most of my programming comes through purchases […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[4,5],"tags":[9],"class_list":["post-13","post","type-post","status-publish","format-standard","hentry","category-lifestyle","category-technology","tag-media"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.brianpagano.com\/index.php?rest_route=\/wp\/v2\/posts\/13","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brianpagano.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.brianpagano.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.brianpagano.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brianpagano.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13"}],"version-history":[{"count":0,"href":"https:\/\/www.brianpagano.com\/index.php?rest_route=\/wp\/v2\/posts\/13\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.brianpagano.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.brianpagano.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.brianpagano.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}